The Future of Sports Real Estate

Sports Anchored, Mix Use Development

This real estate development is a next-generation sports real estate development designed to function as a true destination, not just a facility. The project features state-of-the-art indoor courts, flexible turf fields, and year-round training and tournament infrastructure, all intentionally integrated with an on-site apartment community and full-service hotel. This live–play–stay ecosystem captures demand from athletes, families, teams, and visitors while driving consistent foot traffic and diversified revenue streams. Built to host regional and national competitions, the complex positions Holyoke as a premier sports tourism hub—stimulating economic growth, attracting private investment, and transforming the city into a vibrant, year-round sports destination for the entire region.

A Global Tenant, Powering Local Growth

This development will be the new home of the International Volleyball Hall of Fame. Holyoke is the birthplace of volleyball—this development leverages a nationally recognized institution with decades of credibility and a rapidly expanding global fan base.

The Hall of Fame delivers brand gravity and consistent visitation, supporting a dynamic mix of internal commercial spaces including chef-driven food and beverage, live entertainment, experiential retail, indoor mini golf, bowling and arcade gaming—all designed to maximize dwell time and capture discretionary spend beyond tournament play.

Volleyball is one of the fastest-growing youth sports markets in the country, particularly within the girls’ and club sports ecosystem, driving a robust travel-sports economy tied to tournaments, camps, and events. Combined with sports tourism and heritage-driven visitation, this anchor creates a diversified, year-round revenue model that transforms the complex into a true destination while positioning Holyoke for long-term economic growth and compelling returns in sports real estate.